You’ve hired an SEO Content Writing Services to boost your website traffic. After all, what could go wrong? Plenty, as it turns out. Take heed before handing over your company blog to any old content mill. Seven deadly sins of SEO content could send your rankings straight to internet purgatory.
Pride, greed, lust, envy, gluttony, wrath, and sloth – the seven deadly sins have been around since the 4th century. They apply just as well to the 21st-century world of search engine optimization. Refrain from letting your content marketing campaign succumb to these fatal flaws. Read on to discover the seven deadly sins of SEO content writing services to avoid eternal damnation in the SERPs.
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Following are the 7 Deadly Sins of SEO Content Writing Services that They Should Avoid
Keyword Stuffing
So you hired an SEO content writing service to boost your rankings, yet you’re still languishing on page 10 of Google. What gives? Chances are, your content creators committed one of the 7 deadly sins of SEO content writing.
Take “keyword stuffing,” for example. In a misguided attempt to please the Google gods, your writers packed in so many keywords the content is now utterly nonsensical.
Instead, readers searching for tips on underwater basket weaving found themselves drowning in a sea of “underwater basket weaving course lesson tutorial learn how to make baskets submerged aquatic fiber art.” Save the keyword stuffing for your Thanksgiving turkey, not your blog posts.
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Or your content is as dry as the Sahara. SEO content mustn’t be as dull as a double history lesson on a sunny Friday afternoon. Readers want to be entertained as well as informed. A little humor or wit can go a long way, even on the driest of topics. Unless irreverence is vital to your brand, avoid snark and sarcasm, but a light, fun touch is always welcome.
The path to SEO salvation is clear. Repent from your keyword-stuffing ways, liven up your content, and commit to creating quality over quantity. Follow these commandments, and your rankings might rise from page 10 purgatory. If you need help, you can always blame your SEO content writing service!
SEO Content WritingServices may Produce Thin Content
So your SEO content writing service delivered a blog post with about as much substance as a potato chip. Don’t worry, and we’ve all been there. The excellent news is thin content is an easy fix. Call your writer and kindly ask them to beef up that sad little post.
While you’re at it, suggest some irrelevant tangents and unnecessary details they can add. Did you know the average human will eat approximately 60,000 pounds of food in their lifetime? Your readers will surely appreciate that fun fact sprinkled into an article on accounting software.
If filler content isn’t their forte, propose some alternative solutions. For example, have them copy and paste a few paragraphs from Wikipedia. No one will notice, and it’s not technically plagiarism if you rewrite every third sentence.
Replace certain words with lengthier synonyms to increase the word count. “Big” could become “humongous,” “said” could be “verbalized vociferously,” and “a lot” could transform into “a considerable quantity.” Your readers will surely value such sophisticated language.
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As a last resort, I suggest adding some generic stock photos. Images are worth a thousand words, after all, even if those words are utterly useless. With these helpful tips, you’ll be well on your way to the thickest, most irrelevant content on the web. You’re welcome!
Plagiarism – Copy & Paste – SEO Content Writing Services
As an SEO content writing service, plagiarism should be avoided like the plague (the actual disease, not the metaphorical one). Copying and pasting chunks of content from other sources is a big no-no. Google’s all-seeing algorithmic eye will catch you red-handed, and your client will not be amused when their rankings tank.
Rather than Ctrl+C and Ctrl+V, try to read, research, analyze and synthesize information from multiple sources. Then, transform that into original content in your own words. It may take longer, but it will produce better results and avoid legal issues. As a bonus, you’ll learn something in the process!
If quoting or citing another work, correctly attribute and link back to the source. But use quotes judiciously, as too many can make your writing seem unoriginal. And never, ever lift an entire article or passage and pass it off as your own. That’s called terrible plagiarism.
In short, don’t be a copycat. Write content that is wholly and authentically your own. Your clients will appreciate your originality, and Google will reward you in the rankings.
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If you’re stuck, do some additional research or reframe your perspective. With hard work and perseverance, you’ll develop your voice and style. And you’ll be able to look at yourself in the mirror without seeing a plagiarizing copypasta perpetrator staring back at you.
Ignoring On-Page Optimization By SEO Content Writing Services
So you’ve hired an SEO content writing service to boost your search rankings and drive more traffic to your website. That’s great, as long as they don’t make fatal mistakes! As an SEO expert (wink wink, nudge nudge), I’ve seen many content writers fall prey to the seven deadly sins of SEO content.
On-page optimization refers to optimizing individual web pages to rank higher in search engines—page titles, meta descriptions, header tags, internal linking, etc. If your content writer isn’t optimizing these elements for each page, you might as well throw your money down the drain. Or out the window. Or into an incinerator. You get the idea.
- Page titles should include your target keyword
- Meta descriptions should be catchy and include your keyword
- Use header tags (h1, h2, h3) to structure your content logically
- Link to other relevant content on your site
With on-page optimization, your pages can succeed in the SERPs, no matter how unique your content is. Google’s algorithm favors well-optimized pages, so don’t let your writer off the hook! They must do the dirty work to rank your pages, not just churning out pretty words.
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In all seriousness, though, on-page optimization is crucial for any SEO campaign. Make sure any content writer you hire understands this and has experience optimizing pages for search. Your rankings and traffic numbers will thank you!
Lack of Mobile Optimization
So your SEO content writing service should have optimized for mobile. How could they? In this day and age, when most people access the internet via their phones, ignoring mobile optimization is like wearing socks with sandals—an unfathomable fashion faux pas.
What were they thinking?
Did your SEO writers not get the memo that over half of all web traffic now comes from mobile devices? Were they living under a rock when Google started using mobile-friendliness as a ranking factor? It’s hard to fathom how any self-respecting content service could make such an egregious error.
- Make sure your content displays correctly on small screens using a responsive design.
- Double-check that buttons, images, and CTAs are easy to tap and links have proper tap targets.
- You should ensure that pages load quickly on mobile data and Wi-Fi connections.
- Optimize images to the proper size for mobile viewing.
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The fallout
Now your lovingly crafted content is relegated to the mobile content graveyard. All that time, money, and effort is wasted because your SEO writers didn’t consider the little screens. The only thing left to do is demand a refund, find a new content service, and have them fix this mess.
Here’s hoping the next team understands the importance of catering to most of your readers. Mobile optimization isn’t some fringe concern—it should be priority number one for any self-respecting content creator in [current year].
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Lesson learned. No more working with amateurs who don’t grasp the basics. And no more socks with sandals.
Neglecting User Experience
The User Experience: An Afterthought SEO Content Writing Services
In the quest for search engine optimization, it’s easy to forget about the humans who will be reading your content. As an SEO content writing service, your job is to rank content, not alienate readers. Yet many services neglect user experience in favor of keyword stuffing and link building.
Have you ever read an article that mentions “SEO” in every sentence and provides little value beyond self-promotion? This type of content may rank well, but readers won’t stick around long. They’ll quickly navigate away, decreasing time on page and bounce rate metrics. Who wants to read an advertisement masquerading as an article?
SEO content writing services should avoid the following:
- Keyword cannibalization: Repeating the same keywords ad nauseam. Readers will get bored and leave.
- Thin content: 500 words of fluff with no helpful information. Add details, examples, and media to create an engaging experience.
- A lack of flow or coherence: Don’t just jam keywords and links together willy-nilly. Craft a compelling story or argument to keep readers interested.
- Excessive self-promotion: Mentioning your service in every paragraph is off-putting. Focus on providing value to readers rather than selling your services.
- Ignoring Multimedia: Images, videos, graphs, and other media help bring your content to life. Don’t rely solely on text.
While SEO does depend on keywords, links, and content length, user experience is equally important. The best SEO content writing services don’t just rank content, and they create an experience that keeps readers engaged and coming back for more. Value the reader, not just the search engine, and you’ll build a loyal audience that ranks you well.
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SEO Content Writing Services Overlook Analytics and Data
The Numbers Don’t Lie (But They Do Exaggerate)
As an SEO content writing service, you live and die by the analytics. Page views, time on page, bounce rates—these metrics are your bread and butter. But be careful not to get too caught up in the numbers game. Data can be manipulated, and what looks like a slam dunk on the spreadsheet may not resonate with your audience.
Take page views, for instance. Sure, 10,000 views sound impressive, but what if 9,900 visitors took one look at your content and immediately clicked away? High volume means nothing without engagement. Don’t just chase clicks—optimize for the readers who stick around.
Speaking of which, time on page is another stat that needs context. Suppose someone opens your content in a tab and gets distracted for an hour. That artificially inflates your numbers.
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Bounce rates seem straightforward but can also be deceiving. Not all bounces are created equal. That reader may find the exact information they need right away. Or perhaps they stumbled onto your page by accident. Don’t assume every bounce is a failure—look for trends across your content to get the whole story.
While data provides valuable insights, don’t become so data-driven that you lose sight of your audience. Talk to your readers and see how they interact with and perceive your content.
The human element is the only way to understand your SEO success thoroughly. Numbers are a helpful tool, but they require human interpretation. Don’t overlook that crucial step; your analytics may lead you wrong.
Our Thoughts on 7 Sins of SEO Content Writing Services
And so, dear reader, you now find yourself armed with the knowledge to spot shoddy SEO content and the nerve to demand better. No longer will you settle for work that commits the unforgivable sins of poor grammar, weak copy, or – heaven forbid – keyword stuffing. You’re far too savvy for that.
The next time you seek an SEO content writing service, you’ll march in there with your list of deadly sins, ready to hold your feet to the fire. Either they shape up or ship out. The power is now in your hands. Use it wisely.
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